Grow a business you love… that fits your Life!
by shanna skidmore
jumP TO CURRICULUM
ENROLL TODAY!
THE BLUEPRINT MODEL
AS SEEN IN:
You're endlessly hustling, only to see pennies in your bank account and an inbox full of emails waiting to be answered...
You're endlessly hustling,
only to see pennies in your bank account and an inbox full of emails waiting to be answered...
...and every time you need to buy something, your palms sweat—what if you don’t have enough to pay the bills?
Most days, it feels like your schedule’s running YOU, and it’s time to go another week without paying yourself... again.
After eyeing that pile of client work on your desk, you shout to your hubs in the living room to hit record on your show: it’s gonna be a late night for you… again.
IMAGINE INSTEAD...
Learn the exact process to a clearly-laid-out business plan—
so there’s no more scratching your head about how many clients to take on or breaking out in a cold-sweat at family events thinking of the pile of work due… yesterday.
"You make money simple. You take the struggle out of money to free people up to do what matters."
^^ Best. Feedback. Ever.
You’re tired of burnout, stress, not making what you're worth, and spending more time making a living than making a life
— it's time to pause and start again, this time with the blueprint you've been longing for!
It’s time your work affords you the ability to save for things like kids’ college, retirement, vacations, and rainy days—and you’re able to confidently run the joy-filled business that supports the life you dream about.
Less time wasted wondering what will actually move the needle forward in your business
No more feeling scattered, disorganized and generally just chaotic
No more feeling overworked and underpaid
No more spinning your wheels trying to do #allthethings
No more guesswork when it comes to your pricing
No more financial stress & anxiousness about money
Imagine....
TOTALLY CHANGED MY LIFE!
Shanna gets you to look at all the stuff you've been avoiding and shows you the stuff that's actually going to make a difference. —Erin Benzakein
COMPLETELY ALTERED THE WAY I RUN MY BUSINESS
Shanna’s strategy provides both the groundwork and follow through for new and established businesses to chart a course of success that ultimately frees us up to do what we do best - create! —Britt Bass
I NO LONGER HAVE TO BOOK CLIENTS OUT OF FEAR
This was the first year I was able to pay myself every week without freaking out a bit, because I know exactly how our numbers work. —Ashlyn Carter
AS SEEN ON:
YOU NEED A PLAN THAT WORKS WITH YOU.
What if you could know with certainty you're doing the right things at the right time to grow your business?
I get it —you’re chasing creative dreams and building a business, but analysis paralysis sets in every few days: What’s that something? Should you start worrying about a plan to actually start having Friday Paydays? Track your time for better productivity? Grow your email list?
Before your coffee’s gone cold, classic “can’t see the forest for the trees” syndrome sets in—you could use a hand shifting through the “should do’s” and focusing on the essential must-do’s.
Whether you’re recalibrating from a major career change, turning your side-hustle dream into your full-time reality, or just plain ready to transform your existing business...
Price for profit on every project
Understand your business finances
YOU NEED A PLAN THAT HELPS YOU:
Define success and clarify your financial vision
Pay yourself on a consistent basis without worrying where the money will come from next
Focus & prioritize your time—getting more done in less time
Create sales goals & a financial plan to steward your money with intention
Increase your sales and profits
Balance your work and home life without sacrificing what you love most
Have confidence you’re doing the right things to grow your business
Budget your money and invest wisely in your business
Attract more ideal clients and build an audience of raving fans
You can make a living doing what you love
and know with certainty you are building a business that will actually support the lifestyle of your dreams.
100% of entrepreneurs I work with say their biggest motivation for starting their own business was freedom.
But it’s hard to feel free when you’re too busy being overwhelmed, overworked, underpaid, and stressed out trying to run a business without a real plan or the tools you need to succeed.
... to be a classroom mom without worrying that your work will suffer.
... to choose to pursue your passion and break free from what’s expected of you to do what excites you.
… to close your laptop and “turn off” work at a certain time each day.
INTRODUCING...
The Blueprint Model
Master your Money with The Blueprint Model! From pricing, to budgeting, to taxes, to setting up your bank accounts— The Blueprint Model is a complete financial system to help you understand your business numbers and put systems in place to stay on track and in tune with your money day to day. This comprehensive 6-week online business program + group coaching experience is a MUST for any creative entrepreneur wanting to make real money with their creative dreams without sacrificing every waking hour to the non-stop hustle!
This comprehensive online business finance program has lifted the load off the shoulders of thousands of weary entrepreneurs—and it can work for you, too.
Now it’s back and ready to help you make real money without sacrificing every waking hour to the
non-stop hustle.
in their words
LIVES CHANGED
Kaitie, Class of 2016
"It’s the MBA for creatives! I wish I had done this years ago. I would be so much further along in my business."
IT IS LIFE CHANGING. LITERALLY.
My pricing is right. I know my numbers, I know without even looking at a spreadsheet how much I've made this year and that I am profitable. I run my business, my business does not run me. —Shea, Class of 2022
THE BEST MONEY I'VE SPENT IN MY LIFE
This is the best money I've spent in my life, which is saying a lot because the second best money I've ever spent was to go see Beyoncé in concert. You're ahead of Beyoncé. —Katie, Class of 2018
IF YOU CANT AFFORD THIS PROGRAM, SELL SOMETHING!
The Blueprint Model will absolutely change your life! If you can't afford this program sell something in your house to take it. You can buy that item back faster than keeping it around and not taking the program and continuing to make rookie mistakes that will cost you your life. —Carrie, Class of 2016
IT FEELS LIKE FREEDOM!
I officially paid myself for the first time in three years. The consistency has been the missing piece and today I finally have it. It feels like FREEDOM! The Money Monster isn't all that scary when you turn on the lights. —Courtney, Class of 2022
FOUNDATIONAL TO SUCCESS. PERIOD.
Every small business should take The Blueprint Model for business. It's foundational to success. Period. Thank you for doing this work, Shanna. —Deon Class of 2022
NOW, I'm EMPOWERED TO LEAD MY BUSINESS.
The Blueprint Model has changed how I view my finances, price my products, and plan my launches. Before this course, my business was leading me. Now that I know all of my numbers, I'm empowered to lead my business. My path is clearer than ever. Thank you so much Shanna! —Shea, Class of 2022
LET'S BREAK IT DOWN
Here's What You'll Learn
^^ (All in a judgement-free zone)
Valued at = $697
Find ways to incorporate dreamy elements into your schedule to remain energized and in love with being an entrepreneur.
I’ll teach you to identify the four key elements of your business model, and how to strategically use this foundational document to gain clarity for long-term growth and future decision-making.
Using my signature Core Motivators Framework you’ll get clear on what you really want, define what success looks like to you, and learn how to design your business around what you want most out of life.
Learn to align the long-term trajectory of your business with your goals for your life.
Until you know what you want, where you are going, and why ... it’s impossible to build a roadmap to get there. Learn to align the long-term trajectory of your business with your goals for your life using my signature Core Motivators Framework for defining success.
Vision Casting
01
Building Block
"I am so inspired by the 4 Core Motivators! My core motivator is Creative Expression. Knowing this makes my entire life suddenly make sense."
- BROOKE SNOW, COACH
- BROOKE SNOW, IDENTITY & HABITS COACH
"This has been a really impactful building block for me - Thank you for forcing me to ask these hard questions!"
- FARRAR CUSOMATO, ARTIST
- FARRAR CUSOMATO, ARTIST
Valued at = $997
Conduct a Profitability Audit to increase the profitability of your offers and truly make more without working more.
You’ll learn to align the work you love with offers your audience desires, and stop spending time on things that aren’t making you a dime in your business.
Work harder not smarter, I’ll show you how to create irresistible products & services that not only fuel your bank account but also your creative spirit—because good for the soul can also be good for business.
Learn to identify and communicate what you do effectively to eliminate purchase barriers for your ideal clients.
Building Block
02
Setting Profitable Business Foundations
Move forward with clarity and certainty, confident that you have the right foundations in place for long term business growth & success. You’ll learn to align the work you love with offers your audience desires, and stop spending time on things that aren’t making you a dime in your business.
FINANCIAL TEMPLATE
Profitability Calculator
See which offers are most profitable, popular, and life-giving and eliminate products or services that aren't carrying their weight.
Valued at = $1,497
Using my signature 60/40 Pricing Model you’ll never second guess your pricing again.
Learn how to pay yourself first—not from what’s “left over.”
Identify the value of your product and your time, understand the “why” behind your prices, and remove the emotion from your pricing. Create more profitable products, offers, or service packages based on knowing the true value of your expertise.
Building Block
03
Pricing Your Offers for Guaranteed Profit
Make sure you’re charging enough to sustain your business and accomplish your goals. Using my signature 60/40 Pricing Model you’ll never second guess your pricing again.
Pricing Calculator Spreadsheet
Plug-n-Play pricing calculator to make sure you never undercharge for your work again!
FINANCIAL TEMPLATE
Valued at = $997
Convert followers into buyers by eliminating purchase barriers in your marketing.
You'll learn to overcome objections in your sales process— eliminate emotional pricing, avoid sticker shock by priming the ask, and start selling your goods and services with confidence.
Feel confident with marketing plan that aligns with your personal values and doesn’t require constant selling or showing up daily online.
Create an effective and sustainable marketing calendar using Shannas’ Marketing Sundae approach to content creation and actually attract clients without relying on social media.
Create a cohesive client booking experience from first click on your website to signing on the dotted line—combining sales psychology with beautiful design you’ll feel confident and comfortable asking people to buy! This process has allowed students to double and triple their booking rates after implementing my system.
Building Block
04
All Things Marketing!
Learn to market effectively by identifying your ideal customer and maintain a cohesive message across all platforms of your brand. From there, create a sales process that converts browsers to buyers and clients to raving fans.
" This Building Block was *chef's kiss*. After watching this module, I spent the entire day outlining a marketing plan for my business."
- AMANDA, PAPER GOODS
- AMANDA WOODRUFF, STATIONERY & PAPER GODOS
"Thank you for breaking this down so succinctly!"
- ANITA, CLASS OF 2022
- ANITA CHEUNG, ARTIST X TEDX SPEAKER!
Building Block
05
Setting Your Financial Goals
Learn exactly how to structure personal pay, save for taxes, plan for unexpected expenses, and manage the ups & downs of fluctuating income. Walk away with a one year money plan for your business: All you have to do is setup the system once, commit to the system, and generate the sales.
Use my signature “Defining Enough” financial formulas to figure out what your business NEEDS in quantifiable numbers—so you can pay yourself & your team, and cover your business costs while still turning a profit.
Set your sales goal and pay yourself a steady salary by reverse engineering your numbers using my Need, Want, Reach for the Stars Financial Planning System.
Create your revenue plan: a step-by-step guide to hitting your biggest financial goals.
Learn how to structure your personal pay, save for taxes, and manage seasonal fluctuating business income in order to maintain consistency in your pay.
Using predetermined percentages outlined in my Business Spending Guidelines, you’ll feel confident knowing you’re spending the right amount to grow your business.
Establish healthy boundaries using my Time Bank framework to take on exactly what’s possible instead of constantly over promising—and overworking.
Valued at = $2,615
You’ll see how your time and your money work together so you can actually make money without sacrificing every waking minute of the day
" Thank you for everything Shanna. My mind was blown with engineering my revenue and sales goals."
- BONNIE, NURSE CAREER COACH
- BONNIE MEADOWS, NURSE CAREER COACH
"I'm really really excited to get everything financially under control with a plan that makes SENSE to me—finally!!!"
- KAYSE, MEMBERSHIP COMMUNITY
- KAYSE LEE PRATT, FOUNDER ANCHORED WOMEN
One Year Business Money Plan
Includes a one year financial plan & revenue plan: Use this guide as a financial roadmap for the year with a clearly laid out plan for your annual sales goal to spending parameters, how much to pay yourself & revenue plan to break that big goal into bite-sized pieces.
FINANCIAL TEMPLATE
Valued at = $2697
Prepare for a stress-free tax season by combining my Income & Expense Tracking tool with my signature Money Date Monthly Financial Meeting Checklist & Workflow Chart.
Build an Income Map to handle seasonal cash flow and incorporate rest into the natural ebbs and flows of busines
Master your tax season preparation with the Business Write-Offs Cheatsheet.
I’ll show you exactly how I organize my business finances & monthly money workflow so you can manage your business finances with ease.
Learn to sort through all your numbers to get out what you really want.
Know exactly how to set up your bank accounts for simplified accounting each month to stay on track with your financial goals in less than an hour per week—and manage cash flow even if you own a seasonal business.
Stay up to date with your money and get a crystal clear snapshot of your finances.
Learn which metrics to measure and numbers to know for organized financial record keeping and effective cash flow management.
Building Block
06
How to Manage Your Money Day-to-Day
Know how to read your numbers, analyze, and adjust your strategy as needed. Feel equipped to make informed, data-backed decisions in your business. Learn to remain dedicated to your goals through unexpected plot twists & more.
Income & Expense Tracker
Easily track progress toward your end of year revenue goals each month with my done-for-you income & expense tracker.
FINANCIAL TEMPLATE
SKIP THE SMALL TALK, I'M READY TO ENROLL!
IMPLEMENT & GROW
Come back to the Blueprint any time you like—because you’ve got access to the program (and any future updates!) for as long as the program exists! Students say they use the lessons and financial templates from The Blueprint Model on a daily basis in their businesses—and many return to the program content each year to refresh their financial goals.
Remember you’re not alone! Get direct feedback on YOUR business from Shanna, Team Skidmore & the incredible student community with Live Calls + weekly Hot Seat coaching sessions during our 6-week live group coaching session hosted inside a private student-only Facebook Group. All coaching calls are recorded and available for 6 months. plus, get an exclusive invite to our paid membership once the 6-week program is over.
PARTICIPATE IN THE 6-WEEK GROUP COACHING SESSION!
In the 6 core curriculum videos you'll learn Shanna's proven business blueprint: a roadmap for creating the profitable, sustainable, life-enriching business of your dreams one "building block" at a time. Each lesson includes step-by-step instruction, guided homework assignments and done-for-you templates to make understanding the numbers in your business doable and approachable.
HOW DOES IT WORK?
It’s as simple as following the blueprint:
WATCH THE CORE CURRICULUM
The Best Money I've Spent in my Entire Life!
Before I met Shanna I felt like my job was completely taking over my life. I felt chaotic, my brain felt like it was going to explode. I felt like I had no focus. After working with Shanna I felt like my life did a 180, both professionally and personally. All of the sudden I could just relax. There was a huge weight lifted off my shoulders. If you’re thinking about going through the process with Shanna, the only thing I can say to you is DO IT, don’t even think twice. It’s literally the best money I’ve ever spent in my entire life!
Teissia Treynet, Founder of Firefly Events
BLUEPRINT SUCCESS STORIES
Read Next
Booked my first $10,000 photography package!
I'm 82% booked for next year as of this morning. Thats WILD. Normally right now, I might have 25% booked for the following year and one client just booked me at my highest package and a zillion extra hours—so it's a hair shy of 10k.....which totally blows my little mind to smithereens. You have impacted my life {and that of my family} in SO MANY WAYS - I’m not sure I could ever thank you enough! Today I actually set up an auto transfer from my business checking to my personal checking… and I will actually get paid the same amount every.single.friday…. Insane right? 8 years doing this full-time and I’m finally giving myself an actual salary. All thanks to Shanna Skidmore and this class!
Meg Hamilton, photographer
BLUEPRINT SUCCESS STORIES
Read Next
I launched my greeting card company debt free!
Before the Blueprint Model, I had no idea what any of my numbers were or what they were supposed to be. When you don’t know those numbers, you don’t really know what’s possible for you. So with this new knowledge in mind, in 2016 I made a choice to pivot my business completely. I looked at the numbers. And I made the choices I needed to step into those moments by launching my greeting card business, Little Well Paper Co. And I did it completely debt free!
Jess McSweeney, Little Well Paper Co.
BLUEPRINT SUCCESS STORIES
Read Next
THE BEST INVESTMENT I HAVE EVER MADE IN MY BUSINESS
This is literally a life-changing course. I had been in business for over ten years and was paying my bills as needed. But walking through this course literally redesigned my approach to my business and brought me peace of mind (a priceless gift). —Liz, Class of 2016
PAID OFF A $30K BUSINESS LOAN IN JUST 9 MONTHS
The Blueprint Model taught me to look at where my money was going, like really going! And just nine months after starting the program I had paid back a $30k business loan! —Diana, Class of 2017
FREEDOM FROM FEELING LIKE I WAS NEVER MAKING " ENOUGH"
Just two weeks into the course, I told my friends 'If this is all the course was, it would be worth what I paid!' Luckily for me, I had many more weeks of life changing content! - Rylee, Class of 2016
yup, there's more!
Let's Talk Bonuses!
BONUS .01
Six Week Live Group Coaching Session!
Our weekly coaching calls are designed to take action on the program curriculum with Live Calls + Hot Seat coaching sessions hosted live with Shanna weekly. Get high level advice and implementation strategies to maximize results & profits in your business. All hosted inside our private student only Facebook Group.
BONUS .02
Advanced Training
Get access to 20+ additional training videos on How to Attract Buyers that PAY (marketing bonus), Getting Started the Right Way (Legal & Licensing bonus), Seeing Your Time as Money (Systems, Productivity & Work/Life balance bonus) to help you learn and implement cross-industry business strategies to make managing your time, goals, and finances easier and more enjoyable. Including exclusive bonus content from industry-leaders like Erin Benzakein of Floret Flower and Ashlyn Carter of Ashlyn Writes only available to Blueprint Model students.
includes 20+ additional training videos
While visuals may attract your ideal client, words “convert” them. Ahem, words matter in purchase decisions. And my word smith friend, Ashlyn, is ready to come alongside you in this special bonus masterclass to give you the tools you need to find that “voice” you’ve been searching for.
COPYWRITING MASTERCLASS WITH ASHLYN CARTER
Exclusive Interview with Erin Benzakein, Founder of Floret Flower on how she grew a industry-leading brand now recognized around the world.
HOW TO BUILD AN AUDIENCE OF RAVING FANS with floret flower
AS SEEN ON:
I've worked with Megan since 2016, she does all of my styled brand imagery and is so talented! In this exclusive interview, Megan (founder of design studio Mae Mae & Co) will walk us through how to create a cohesive and recognizable brand.
BRANDING ESSENTIALS WITH MAE MAE & CO
Learn from Industry Leaders
exclusive content available to bpm students only
BONUS .03
Invitation to Member-Only Events!
So yea... you may have heard we do this little thing called "Blueprint Summit" where we host our students IRL. Tickets have been known to sell out like a Taylor Swift concert... #squadgoals. While this is a perk not a promise, as a student you get an exclusive invite to these member-only events.
Track Client Bookings & Conversion Ratios
Track Project spending so every project stays profitable
Know exactly how much you need to sell to hit your goals
don't forget: you'll also receive exclusive access to all the spreadsheets I use to run my own business
The Blueprint Model
Financial Toolkit Templates
Pricing Calculator
Sales Goal Tracking
Know exactly where all your money is going and track ROI on expenses.
Metrics to Measure Guide
Watch Cash Flow each month so you never run out of money.
Monthly Financial Checklists
You’ll also get your hands on, easy-to-use, ready-to-go documents like ...
and so many more!
Shanna, this has broken so many mental barriers that I've built up over time. I literally stopped midway through the video, lifted my hands, and thanked God for leading me to this course.
— AMANDA ANDREWS, ILLUSTRATOR
BEHIND THE SCENES TOUR
Take a Peek Inside!
— Meggan, WEBSITE designer
You won't regret learning from Shanna! Her personality, effectiveness and ability to prioritize what really matters in life and business is so rare to find these days.
— Amy t. won, Artist
I have never been so giddy about numbers before! I've shed many many tears about money over 9 years of being a creative entrepreneur and I'm never as confident as I am now.
— Britt bass, artist
Shanna's strategy provides both the groundwork and follow through for new and established businesses to chart a course of success that ultimately frees us up to do what we do best—create!
JOIN TODAY FOR 1/10 of that!
One Time Payment
$1997
USD
ENROLL TODAY!
The Blueprint Model Complete Business Program valued at over $21,895
You’ll also get your hands on, easy-to-use, ready-to-go documents like ...pricing calculators, spending plan guides, budgeting tools, and sales goal tracking documents. All the financial documents I use to run my business in plug-n-play spreadsheet templates—Available in pdf, excel or google sheets formats. {Valued at $4,400}
SHANNA's COMPLETE FINANCIAL TOOLKIT
With over 80+ pages lesson prompts and guided exercises for deeper learning, the student workbook is the perfect companion to the video training modules. Inside you'll find pricing exercises, vision casting exercises plus exclusive content such as Shanna's Building Block framework & Core Motivators Assessment. This workbook will become your owner's manual of sorts and serve you for years to come! {Valued at = $997}
THE BLUEPRINT MODEL STUDENT WORKBOOK
Our weekly coaching calls are designed to take action on the program curriculum with Live Calls + Hot Seat coaching sessions. Get high level advice and implementation strategies to maximize results & profits in your business. Coaching Calls are hosted live on Zoom and Call recordings are available for six months if you aren't able to make it live or choose to rewatch at a later time. {Valued at = $5,200}
6-WEEK LIVE GROUP COACHING SESSION!
Plus get access to 20+ additional training videos to help you learn and implement cross-industry business strategies to make managing your time, goals, and finances easier and more enjoyable. Including exclusive bonus content from industry-leaders only available to Blueprint Model students. {Valued at = $1,797}
THE COMPLETE LESSON LIBRARY
Access Shanna's 6 "Building Blocks": a proven framework for designing a profitable, sustainable, life-enriching business. These foundational business lessons will serve you for years to come. {Valued at = $7,499}
THE CORE CURRICULUM
Join The Blueprint Model Today!
AND GET ACCESS TO A PROVEN, PRACTICAL SYSTem that works!
Get direct feedback on YOUR business from Shanna, Team Skidmore & the incredible BPM student community. In addition to the Mastermind Calls, we have community conversation happening daily in our private students only and also inside the program's active lesson comments.
COMMUNITY CONVERSATION HAPPENING DAILY
Success can be planned—it's time you have a blueprint for yours.
This investments says "I believe in myself & I believe in my dreams."
GET THE ENTIRE Blueprint Model Suite
$1997
One Time
Single Payment
25+ training videos
60 page guided workbook
The exact financial documents I use to run my business
Templates, swipe copy and resource guides
3 Month Trial to our Membership Community
Lifetime Access to curriculum
14-Day Money Back Guarantee
Save $253 when you pay-in-full
INCLUDES:
ENROLL TODAY!
MY SIGNATURE PROGRAM
Six Monthly Payments
$375
Per Month
BUY NOW
25+ training videos
60 page guided workbook
The exact financial documents I use to run my business
Templates, swipe copy and resource guides
3 Month Trial to our Membership Community
Lifetime Access to curriculum
14-Day Money Back Guarantee
INCLUDES:
BEST VALUE!
MoRE
FLEXIBLE!
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MY SIGNATURE PROGRAM
Twelve Monthly Payments
$195
Per Month
BUY NOW
25+ training videos
60 page guided workbook
The exact financial documents I use to run my business
Templates, swipe copy and resource guides
3 Month Trial to our Membership Community
Lifetime Access to curriculum
14-Day Money Back Guarantee
INCLUDES:
EVEN MoRE
FLEXIBLE!
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Limited Time!
transformed my business from the ground up.
"This program has transformed the way I run my business from the ground up. Not only do I have a strong financial plan, but I know how to achieve that plan and live the kind of life that is my definition of success; profitable and sustainable. I feel a greater sense of accomplishment and joy knowing that if I stick to the plan I will succeed."
kate asire
floral design
LEFT 9-5 AND TOOK MY BUSINESS FULL TIME
"The biggest take away I had from The Blueprint Model was tracking my stats, not comparing my business to others and, most important, defining success to me. For that, I'll be forever grateful."
GIOVANA bier
bookkeeping
FROM PENNY PINCHING TO 200K IN SALES
"I went from struggling with tax debts and feelings of hopelessness while penny pinching to meet my savings goals (main motivator is financial achievement this season) to over 200k with a house deposit saved in the 18 months post The Blueprint Model."
TSERING hannaford
artist
LIFE-CHANGING!
"Taking The Blueprint Model was life changing. I understand my numbers, and have achieved profit every year since my first year since taking The Blueprint Model. I wish I had all the tools in my toolbox earlier in my career."
rita swanson
event planning
TRIPLED MY PROFIT
"Because of Shanna's system: I take a legit paycheck from the biz every other Friday. I figured out HOW I could achieve my 'reach for the stars' number (without losing my sanity or working 24/7!). Can you tell why I'm #TeamShanna?!"
KAT SCHMOYER
Founder of Creative at Heart Conference
Better than any of my university courses
"She tailors the information to entrepreneurs and small businesses and does a great job of explaining finances to the average person. I love that I now have a system for pricing my work! It takes the guesswork away completely."
Emily Christisen
photographer
Absolutely worth every penny!
"The Blueprint Model is amazing! Everything is laid out in a way that builds on the previous part. Content is broken down into manageable pieces that aren't so intimidating. Let's face it, these topics can be a little daunting. And Shanna is so encouraging even just in the video content itself. Absolutely worth every penny!"
Josie Derrick
photographer
I'm just so excited to understand all of these numbers and definitely feel equipped to approach next year with new confidence and a concrete plan. You've given me the tools for freedom.
— MARY LOVE RICHARDSON, CLASS OF 2016
It will change the way you think about yourself, your business and your life.
The Blueprint Model isn’t just a one-time solution to your current problem.
Not only are the tools you’ll find inside invaluable, the confidence and strategic thinking you’ll develop are life-changing.
The principles taught inside The Blueprint Model simply aren't the thing to learn from a trial-by-fire training produced by another entrepreneur who figured it out for themselves—and let's be honest, it's likely you wouldn't be too excited taking business advice from a stuffy guy in a corner office who constantly dismisses your big ideas.
Instead, you can learn from me (Shanna!), and the behind the scenes insights I'm privy to after working alongside thousands of entrepreneurs over the past fifteen years (Not to mention my really important degrees *wink*).
For the past 15 years I’ve worked in finance helping entrepreneurs around the world make more money and then manage it well. During that time I’ve unlocked the blueprint to building a profitable and sustainable business designed to align with the life you want to live.
I'm Shanna Skidmore
Here’s the thing—managing your business finances can be hard, and it’s not everyone’s best skill—but it *is* mine.
HEY THERE,
I would be honored to come alongside you on your business journey.
former Fortune 100 Financial Advisor turned Business Consultant for Creative Entrepreneurs.
STRENGTH IN NUMBERS:
26
75+
Countries Represented by student community
Industries Represented
15
Number of Years I've worked in Finance
Number of business owners who have learned from Shanna
Thousands
Hundreds of business owners have developed their business plan using The Blueprint Model—
and you can try it risk free.
Through The Blueprint Model's content, you will sketch and build your most life-giving path to a business financial plan.
If for any reason you can’t get your numbers, financial goals, and business’s offers plugged into my system, on paper, and on track to tackle, we will happily wipe your draft desk clean and give you a full refund back with our 14-day, no-questions-asked guarantee. Please click here to read full terms and conditions.
YOU HAD ME AT RISK FREE, SIGN ME UP!
A BREATH OF FRESH AIR BECAUSE THERE’S NO EGO
"I’ve taken A LOT of courses. Most are all talk and meh action. Or they’re experts but are bad at helping students. Shanna is approachable and knowledgeable. I feel like she cares about making my business succeed."
chelsea BLIEFERNICHT
photography + videography
SHANNA TREATS HER STUDENTS LIKE A FRIEND
"She is approachable, smart, funny and has a way of teaching you about finances that is fun, easy to understand and doesn't make you feel overwhelmed or out of your league. On top of that, she has built an incredible community of like-minded women."
juli hall
venue owner
SO MUCH HEART AND NO JUDGEMENT
"Close your eyes and go with it! Theres no better coach who has so much heart and no judgement and understands the creative heart who may not have the talent or interest for numbers."
Rincey philIP
interior design
DON'T WALK - RUN TO BUY THIS COURSE!
"If there is one course you choose to invest in this year, make it the Blueprint Model. It will save your business, your marriage, your sanity! These materials won't fade away with the latest trends - Shanna teaches age old concepts in fresh and enlightening ways. You'll leave this course feeling empowered and motivated - it's worth every penny! "
krista janos
event rentals
UP 60% in sales in less than one year!
"I have my cash flow plan beside me and I have been up SIXTY FREAKING PERCENT this whole year simply by planning ahead for slow months and all the sudden the money is there. You are brilliant and I am so grateful for you and the way you love us and take care of our hearts and just are YOU!"
HILLARY BUTLER
artist
helped me lay out a plan for my business to thrive!
"She was open and honest with her feedback on my work, my pricing, and my behind the scenes happenings. I feel like she made herself comfortable as a part of my TEAM and really pointed to the areas that could use some tweaking in order to build a sustainable business."
dondrea owens
luxury paper goods
THE BLUEPRINT MODEL IS GENUINE GOLD
"So many courses out there are fluff these days, but The Blueprint Model is genuine gold, and by gold I mean overflowing with information more useful, relevant, and needed than most of your 400 level college courses were for life post-grad."
KAtherine BIGNON
dressmaker
This was the first year I was able to pay myself every week without freaking out a bit, because I know exactly how our numbers work. You’ve given the Carters our life back!
— ASHLYN CARTER, Founder Ashlyn Writes
Honestly, I wish every business could take this program before even opening their doors! It would save so many hours of wasted time, spinning wheels and let's face it, MONEY. You may not have as much historical data to review, but that won't stop you from building a plan going forward.
My friend Katie said it like this: "You would be crazy not to buy the course. :) It's like preventative medicine. You need to know all these things and act on them now, or they will haunt you later."
My other friend Kaitie (with an ‘i’) said this, "It’s the MBA for creatives! I wish I had done this years ago. I would be so much further along in my business."
Is it “too soon” for me to join if my business is brand-spanking new?
We absolutely want to help make sure this is the right program and right investment for you! Send us an email at hello@shannaskidmore.com and we will gladly answer! Please allow 48 business hours for a reply.
Don't see your Question answered here?
Do I need to be in the U.S. to participate?
Absolutely not! We have students representing more than 26 countries around the world! You can tune into the weekly core curriculum on your own time and the live mastermind calls are on Thursdays at 1:00 pm eastern time. We record all the mastermind calls in case you cannot make it live or want to hit replay later to take more notes! These are added to the Answer Vault inside the program and available for 6 months.
While many financial principles are location specific (I always advocate for finding local help), the principles you’ll learn are applicable globally. The Blueprint Model teaches concepts every business owner needs to know no matter where you live that will be benefit you for a lifetime.
What if I get into the program and realize it’s not for me?
If you get into the program and realize we just aren’t the right fit, we offer a no-questions asked 14-day money back guarantee. While we absolutely know the transformative powers of this program, we also realize it isn’t for everyone and want you to be able to dive in with this peace of mind.
Short-answer? No. We’ve got alums in every industry from floral design to paper goods, retail shop owners, brick and mortar stores, interior designers, wedding dress makers, craft fair makers, to virtual assistants. Bottom line: The Blueprint Model teaches you how to be a better business owner.
Regardless of your industry, The Blueprint Model teaches timeless financial principles that will serve you for a lifetime—no matter what you sell, you must understand how to manage your business finances, talk about money with your clients and make the sale, and systemize your processes for profit.
Is The Blueprint Model industry specific?
The Blueprint Model is not the right fit if you’re looking for a one-on-one business coach or an in-person experience. It’s also not right for you if you’re looking for help with legal setup, tax structures, or non-financial education like growing your email list or Instagram following.
This program also isn’t right for you if you’re not willing to put in the hard work or if you’re looking for a plug-and-play, done-for-you, business-in-a-box type situation. While The Blueprint Model is a proven system, you still have to put in the work to implement it for you, your industry and your location.
Wait—who’s not right for The Blueprint Model?
The Blueprint Model is for creatives, freelancers, small business owners, established and aspiring entrepreneurs. It’s for dreamers ready to turn their passion or side-hustle into a full time business and evolving businesses who want direction, clarity and help making money doing what they love.
If you have ever dreamed of owning a business, if you’re currently in the throws of starting your business, or if you’re already ten years in and somewhat drowning under your business, The Blueprint Model will teach you the essential business tools you must have in order to run a profitable, sustainable, life-enriching business.
The Blueprint Model isn’t just a one-time solution to your current problem. It will change the way you think about yourself, your business and your life. Not only are the tools you’ll find inside invaluable, the confidence and strategic thinking you’ll develop are life-changing.
Is The Blueprint Model right for me?
Here’s what others have asked before joining!
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Additional Questions? Send me a Note!
You cannot afford to not take this course! Sign up immediately. Don't even hesitate. The best part was that I came away with a plan & resources that for the first time ever...EVER...I feel like I can actually follow through on.
— taylor curry, CLASS OF 2016
