Money isn't the reason you got into business...
but it is what will keep you in business.
it's time to end financial confusion and feel empowered in your finances once and for all!
ENROLL TODAY!
The only Comprehensive Finance Course for Small Business Owners
THE BLUEPRINT MODEL
AS SEEN IN:
Every day that goes by that you don’t pay yourself for the work you’re doing…
... is another day your business runs you instead of the other way around.
... freedom to work at a pace that feels sustainable, without burnout, and still reach your financial goals!
... freedom to take a steady paycheck from your business— whether that’s to buy groceries or fund a dream vacation.
... freedom to homeschool your kids and still fuel your creative passions.
100% of entrepreneurs I work with say their biggest motivation for starting their own business was freedom.
But it’s hard to feel free when you’re too busy being overwhelmed, overworked, and underpaid
— stressed out trying to run a business without a real plan and flying by the seat of your pants when it comes to your money.
you aren't alone …
80% of small business owners are struggling financially and not sure where to turn for answers.
40% of Small Business Owners consider themselves to be financially illiterate.
27% of Small Businesses are funded with income from another job.
65% of Small Business owners do not pay themselves a consistent paycheck.
83% of small business owners would fail a basic finance test.
Did you know...
Spoiler Alert: That's where The Blueprint Model will help!
ENROLL TODAY!
Most small businesses fail for one reason and one reason only...
MONEY!
LETS NOT SUGAR COAT IT
YOU CAN oVERCOME THE ODDS
While *money* is likely not the reason you started your business (me either!), it is the unsung hero to unlock the time freedom, financial freedom, and creative freedom you long for. And spoiler alert: you don't have to be "great at math" to figure it out!
You can make a living doing what you love
and know with certainty you are building a business that will actually support the lifestyle of your dreams.
IT ALL START WITH ONE SIMPLE queSTION...
How Much is Enough for you?!
How much money do you need to pay your personal bills and live the life you want to live?
How many clients, projects, jobs, or products do you need to sell to hit these financial goals? Based on your current pricing.
How much money is needed to run the business? From keeping the lights on to hiring a team?
From there, craft a Marketing Plan to attract the right number of buyers in a way that feels authentic to you.
ONE
THREE
FOUR
TWO
But seeing that you + money aren't yet besties— it's likely you are going to need a guide along the way!
^^ IT TRULY IS THIS SIMPLE.
THAT'S WHY I CREATED...
The Blueprint Model
FINANCIAL CONFUSION ENDS HERE!
Craft a plan to earn the money you need to make in the time you have to give.
From pricing, to budgeting, to taxes, to setting up your bank accounts— The Blueprint Model is a complete financial system to help you understand your business numbers with ease!
Inside this self-paced, easy to follow program, you'll put systems in place to stay on track and in tune with your money day to day. This comprehensive online business and finance program + group coaching experience is a MUST for any small business owner wanting to make real money with their small business dreams without sacrificing every waking hour to the non-stop hustle!
"You make money simple. You take the struggle out of money to free people up to do what matters."
^^ Best. Feedback. Ever.
It's time to ditch that "flying by the seat of your pants" feeling when it comes to your business money and instead...
While everyone else is hustling to reach those 6, 7, and 8 figure business goals without really knowing why— you'll have a plan in place to reach YOUR goals on YOUR terms that fuels the life you want to live.
... get clear on your financial goals with a workable plan in place to hit your numbers without burning out.
... make decisions for growth based on data-backed facts and ditch the pressure to do what is working for others but doesn't work for you.
… know exactly how much you need to pay the bills— hit those numbers and then rest without worry.
ENROLL TODAY!
TOTALLY CHANGED MY LIFE!
Shanna gets you to look at all the stuff you've been avoiding and shows you the stuff that's actually going to make a difference. —Erin Benzakein
COMPLETELY ALTERED THE WAY I RUN MY BUSINESS
Shanna’s strategy provides both the groundwork and follow through for new and established businesses to chart a course of success that ultimately frees us up to do what we do best, create! —Britt Bass
I NO LONGER HAVE TO BOOK CLIENTS OUT OF FEAR
This was the first year I was able to pay myself every week without freaking out a bit, because I know exactly how our numbers work. —Ashlyn Carter
AS SEEN ON:
The financial course every business owner needs, taught in a judgement free zone.
srsly, there's no such thing as a dumb question here.
ENROLL TODAY!
THE BLUEPRINT MODEL
LET'S BREAK IT DOWN
Here's What's Inside
WILL HELP YOU SOLVE THESE PROBLEMS:
- Longing for direction and clarity on the best way to grow a business that aligns with your personal life values and goals.
- Trying to follow the path of others has left you feeling more broke, more burned out, and more frustrated than before.
- Tired of sacrificing your home life for the sake of "growing the company".
- Stuck in FOMO and ready to have a clear plan in place to achieve your own version of success.
What does success mean to you? The world tells us success looks like more money, more status, more power. My guess is, those things weren’t top on your list when you started your business. Time freedom, Creative Freedom, Financial Freedom— probably were. If you want to build a business that fuels the life you want to live (without getting caught in the rat race of worldly success), it starts here.
A Business Built for Life
01
Building Block
WILL HELP YOU SOLVE THESE PROBLEMS:
- Struggle to best communicate what you do.
- Always reinventing the wheel with your offers.
- Feeling bitter and taken advantage of by past clients.
- Saying yes to less than ideal clients just to make the sale.
- Trying to be everything to everyone and seeing little progress toward your goals.
Move forward with clarity and certainty, confident that you have the right foundations in place for long term business growth & success. You’ll learn to align the work you love with offers your audience desires, and stop spending time on things that aren’t making you a dime in your business.
Profitable Business Foundations
02
Building Block
WILL HELP YOU SOLVE THESE PROBLEMS:
- Constantly Offering Discounts / Emotional Pricing
- Pricing based on what others in your industry are charging or pulling numbers out of thin air
- Cringing every time you hit send on a new client proposal
- No clue how much you're actually making or if your prices are profitable.
- The thought of selling makes you break out in a cold sweat
No more second guessing your price! This module will end all confusion about how to price your goods or services. No goldilocks math here—not too high, not too low, but just right. Ensure you're charging enough to sustain your business and accomplish your goals. Let's end the constant game of “the price is right” when trying to book your next client.
The Always Perfect Pricing Formula
03
Building Block
WILL HELP YOU SOLVE THESE PROBLEMS:
- "Creating a dancing reel just isn't my thing!"
- How to grow your audience and increase sales without jumping on the newest “everyone’s doing it” marketing platform
- Not getting enough traffic to your website / offers
- Being ghosted by potential clients
- Spinning your wheels trying to book more sales but unsure of what will really work when it comes to marketing your business
{The one all about marketing!} Tik tok, reels, ChatGPT, newsletters, Pinterest— Oh My! How to create a strategic marketing plan to move you closer to your sales goal in a way that feels authentic to you. Learn how marketing + money work hand in hand. Plus, get an inside look at how I’ve managed to grow my business without relying on social media for sales.
Booked Solid Gameplan
04
Building Block
WILL HELP YOU SOLVE THESE PROBLEMS:
- Pressure to constantly take on more work unsure of how much is really needed to pay yourself and cover all the bills.
- Feeling like there is "never enough"
- Am I paying too much for — staff? education? rent?
- No financial targets in place to know how the business is actually doing.
- Not taking a consistent paycheck from your business
Walk away with a One Year Financial Plan (aka “money plan”) for your business. You’ll know exactly: how many clients or products you need to sell to hit your goals, cover the bills, and pay yourself a consistent paycheck! Understand your business financials in crystal clear detail with a plan in place to maximize profitability without taking on more work!
How much is ENOUGH for you?
05
Building Block
WILL HELP YOU SOLVE THESE PROBLEMS:
- Always dreading Tax Time
- Not tracking any financial data
- Unsure of what numbers to even look at or what they mean
- Afraid to ask for help when it comes to your business money
- Bookkeeping feels overwhelming— avoid, avoid, avoid is your go-to approach to numbers.
More confidence in managing revenue and expenses in your business and know how to pay yourself consistently without fear! My easy to follow money management workflows will give you the financial routines you need to stay on top of your money with ease! Like the Home Edit for your Money, walk away with organized financials to make informed decisions in business.
Financial Systems & Workflows
06
Building Block
"Paying myself a consistent salary after 8 years of doing this full time!"
I’m not sure I could ever thank you enough!Today I actually set up an auto transfer from my business checking to my personal checking… and I will actually get paid the same amount every.single.friday…. Insane right? 8 years doing this full-time and I’m finally giving myself an actual salary. All thanks to Shanna Skidmore and this class!
Meg Hamilton, photographer
BLUEPRINT SUCCESS STORIES
Read Next
I launched my greeting card company debt free!
Before the Blueprint Model, I had no idea what any of my numbers were or what they were supposed to be. When you don’t know those numbers, you don’t really know what’s possible for you. So with this new knowledge in mind, in 2016 I made a choice to pivot my business completely. I looked at the numbers. And I made the choices I needed to step into those moments by launching my greeting card business, Little Well Paper Co. And I did it completely debt free!
Jess McSweeney, Little Well Paper Co.
BLUEPRINT SUCCESS STORIES
Read Next
The Best Money I've Spent in my Entire Life!
Before I met Shanna I felt like my job was completely taking over my life. I felt chaotic, my brain felt like it was going to explode. I felt like I had no focus. After working with Shanna I felt like my life did a 180, both professionally and personally. All of the sudden I could just relax. There was a huge weight lifted off my shoulders. If you’re thinking about going through the process with Shanna, the only thing I can say to you is DO IT, don’t even think twice. It’s literally the best money I’ve ever spent in my entire life!
Teissia Treynet, Founder of Firefly Events
BLUEPRINT SUCCESS STORIES
Read Next
THE BEST INVESTMENT I HAVE EVER MADE IN MY BUSINESS
This is literally a life-changing course. I had been in business for over ten years and was paying my bills as needed. But walking through this course literally redesigned my approach to my business and brought me peace of mind (a priceless gift). —Liz, photographer
PAID OFF A $30K BUSINESS LOAN IN JUST 9 MONTHS
The Blueprint Model taught me to look at where my money was going, like really going! And just nine months after starting the program I had paid back a $30k business loan! —Diana, Event Planner
FREEDOM FROM FEELING LIKE I WAS NEVER MAKING " ENOUGH"
Just two weeks into the course, I told my friends 'If this is all the course was, it would be worth what I paid!' Luckily for me, I had many more weeks of life changing content! - Rylee, photographer
yup, there's more!
Let's Talk Bonuses!
ENROLL TODAY!
Ready to finally figure out your numbers?
Understand your numbers, price your offers the best way, and gain clarity on how your business is really doing. A full financial plan and spreadsheets you actually want to use! Utter CLARITY on how to handle your business money and how to make more money to help your family. It's all waiting for you inside The Blueprint Model!
Conversations happening daily inside our student only community— Support & Accountability found here!
{Valued at $97}
Private Facebook Community
Our bi-monthly coaching calls are designed to take action on the program and get direct feedback on YOUR business from Shanna, Team Skidmore & the incredible BPM student community. Get high level advice and implementation strategies to maximize results & profits in your business.
Unlock Six Months Access when you enroll today!
{Valued at $750}
*Group Coaching Experience!*
With over 80+ pages of lesson prompts and guided exercises for deeper learning,
{Valued at $97}
Follow-Along Student Workbook
Learn my favorite time saving systems, workflows, tech, tools & software to make your job easier + productivity hacks to stop feeling overrun by your to-do list!
Asana & Toggl Tutorials Included!
{Valued at $247}
Time is Money Mini Course
Let’s get you geared up with the information you need to make tax season a breeze! + 93 Tax Write-Offs to Maximize your Tax Savings this year!
{Valued at $127}
Taxes Simplified!
+ Tax Write-Offs Cheatsheet
Setup your business for long term success with these 10 foundational steps to legalizing your business!
{Valued at $47}
Quickstart Guide to Licensing Your Business
Get your hands on, easy-to-use, ready-to-go documents like ...pricing calculators, spending plan guides, budgeting tools, and sales goal tracking documents. All the financial documents I use to run my business in plug-n-play spreadsheet templates. {Valued at over $1,000+}
Shanna's Complete Financial Toolkit
GET THESE ~ PACK MORE PROFIT ~ BONUSES INCLUDED!
Join The Blueprint Model Today!
+ fifteen additional classes available for Blueprint Model students only!
... and so much more
with Abby Grace
Brand Photoshoots
BONUS CLASS #11
with MaeMae & Co
Branding on a Budget
BONUS CLASS #10
with Little Z's Sleep
Scaling with Digital Products
BONUS CLASS #9
with Christina Scalera
Contracts
BONUS CLASS #8
with Gala McCray
Bookkeeping Basics
BONUS CLASS #7
with Paige Brunton
Improving Website Performance
BONUS CLASS #6
with Shay Cochrane
Work/Life Balance
BONUS CLASS #5
with Nancy Ray
Hiring Best Practices
BONUS CLASS #4
with Ashlyn Carter
Writing Impactful Copy
BONUS CLASS #3
with Erin Benzakein
Gaining Brand Traction
BONUS CLASS #2
with Ryan Moreno
SEO Essentials
BONUS CLASS #1
In addition to the ✓ 6 core modules inside The Blueprint Model plus ✓ all the spreadsheets and financial tracking tools I use to run my own business plus the 6 month ✓ Group Coaching Experience and other ✓ incredible additional bonuses included with your Blueprint Model tuition. I’ve also brought together an all-star lineup of industry leaders that I respect to teach on topics I believe will help increase your bottom line! Get immediate access to the advanced learning library and ✓25+ bonus training classes when you enroll in The Blueprint Model today!
One More Bonus because I just couldn't help myself!
Advanced Learning Library
BEHIND THE SCENES TOUR
Take a Peek Inside!
transformed my business from the ground up.
"This program has transformed the way I run my business from the ground up. Not only do I have a strong financial plan, but I know how to achieve that plan and live the kind of life that is my definition of success; profitable and sustainable. I feel a greater sense of accomplishment and joy knowing that if I stick to the plan I will succeed."
kate asire
floral design
LEFT 9-5 AND TOOK MY BUSINESS FULL TIME
"The biggest take away I had from The Blueprint Model was tracking my stats, not comparing my business to others and, most important, defining success to me. For that, I'll be forever grateful."
GIOVANA bier
bookkeeping
FROM PENNY PINCHING TO 200K IN SALES
"I went from struggling with tax debts and feelings of hopelessness while penny pinching to meet my savings goals (main motivator is financial achievement this season) to over 200k with a house deposit saved in the 18 months post The Blueprint Model."
TSERING hannaford
artist
LIFE-CHANGING!
"Taking The Blueprint Model was life changing. I understand my numbers, and have achieved profit every year since my first year since taking The Blueprint Model. I wish I had all the tools in my toolbox earlier in my career."
rita swanson
event planning
TRIPLED MY PROFIT
"Because of Shanna's system: I take a legit paycheck from the biz every other Friday. I figured out HOW I could achieve my 'reach for the stars' number (without losing my sanity or working 24/7!). Can you tell why I'm #TeamShanna?!"
KAT SCHMOYER
Founder of Creative at Heart Conference
Better than any of my university courses
"She tailors the information to entrepreneurs and small businesses and does a great job of explaining finances to the average person. I love that I now have a system for pricing my work! It takes the guesswork away completely."
Emily Christisen
photographer
Absolutely worth every penny!
"The Blueprint Model is amazing! Everything is laid out in a way that builds on the previous part. Content is broken down into manageable pieces that aren't so intimidating. Let's face it, these topics can be a little daunting. And Shanna is so encouraging even just in the video content itself. Absolutely worth every penny!"
Josie Derrick
photographer
Shanna, this has broken so many mental barriers that I've built up over time. I literally stopped midway through the video, lifted my hands, and thanked God for leading me to this course.
— AMANDA ANDREWS, ILLUSTRATOR
ENROLL TODAY!
More Profit.
More Freedom.
More Time.
More Impact.
It's time to end financial confusion and put the money systems in place to reach your business and financial goals.
Get immediate access to 25+ bonus training classes taught by industry leaders designed to increase your bottom line. Exclusive Content available only to Blueprint Model students!
The Advanced Learning Library
Our bi-monthly coaching calls are designed to take action on the program and get direct feedback on YOUR business from Shanna, Team Skidmore & the incredible BPM student community. Get high level advice and implementation strategies to maximize results & profits in your business.
Get Six Months Access when you enroll today!
*Group Coaching Experience!*
including an 80+ page follow-along student workbook, mini courses and classes taught by Shanna on time management, taxes, licensing & more. Plus, six months access to our private Facebook student community for additional accountability and support..
Additional Bonuses
Get your hands on, easy-to-use, ready-to-go documents like ...pricing calculators, spending plan guides, budgeting tools, and sales goal tracking documents. All the financial documents I use to run my business in plug-n-play spreadsheet templates.
Financial Spreadsheets, Tools & Templates
- Setup your business in a way that aligns with your personal goals and life values by getting clear on what success looks like to you.
- Get clear on your offers, your audience, and skyrocket your results.
- Never second guess your pricing again!
- Reach your sales goals with a marketing plan that feels authentic and doable for you!
- Get a plan in place and know exactly how much is ENOUGH for you!
- Financial Systems & Workflows to make your money easy to track day to day!
The Core Curriculum
When you Join The Blueprint Model today You'll receive Immediate access to...
Let's Recap!
enroll today!
One Time
USD
$2997
Pay in Full
(one Payment)
BEST VALUE
BEST VALUE!
MOST FLEXIBLE
Six Monthly Payments
$559
Per Month
enroll today!
MoRE
FLEXIBLE!
USD
Learn what you need and nothing else and Fast Track your way to financial success with The Blueprint Model.
While heading to your local college to acquire a business degree is an option...
MORE FLEXIBLE
For the past 15 years I’ve worked in finance helping entrepreneurs around the world make more money and then manage it well. During that time I’ve unlocked the blueprint to building a profitable and sustainable business designed to align with the life you want to live.
I'm Shanna Skidmore
Here’s the thing—managing your business finances can be hard, and it’s not everyone’s best skill—but it *is* mine.
HEY THERE,
I would be honored to come alongside you on your business journey.
former Fortune 100 Financial Advisor turned Business Consultant for Creative Entrepreneurs.
BPM BY THE NUMBERS:
26
75+
Countries Represented by student community
Industries Represented
15
Number of Years I've worked in Finance
Number of business owners who have learned from Shanna
Thousands
Business Owners around the world have developed their business plan using The Blueprint Model—
and you can try it risk free.
Through The Blueprint Model's content, you will sketch and build your most life-giving path to a business financial plan.
If for any reason you can’t get your numbers, financial goals, and business’s offers plugged into my system, on paper, and on track to tackle, we will happily wipe your draft desk clean and give you a full refund back with our 14-day, no-questions-asked guarantee. Please click here to read full terms and conditions.
YOU HAD ME AT RISK FREE, SIGN ME UP!
A BREATH OF FRESH AIR BECAUSE THERE’S NO EGO
"I’ve taken A LOT of courses. Most are all talk and meh action. Or they’re experts but are bad at helping students. Shanna is approachable and knowledgeable. I feel like she cares about making my business succeed."
chelsea BLIEFERNICHT
photography + videography
SHANNA TREATS HER STUDENTS LIKE A FRIEND
"She is approachable, smart, funny and has a way of teaching you about finances that is fun, easy to understand and doesn't make you feel overwhelmed or out of your league. On top of that, she has built an incredible community of like-minded women."
juli hall
venue owner
SO MUCH HEART AND NO JUDGEMENT
"Close your eyes and go with it! Theres no better coach who has so much heart and no judgement and understands the creative heart who may not have the talent or interest for numbers."
Rincey philIP
interior design
DON'T WALK - RUN TO BUY THIS COURSE!
"If there is one course you choose to invest in this year, make it the Blueprint Model. It will save your business, your marriage, your sanity! These materials won't fade away with the latest trends - Shanna teaches age old concepts in fresh and enlightening ways. You'll leave this course feeling empowered and motivated - it's worth every penny! "
krista janos
event rentals
UP 60% in sales in less than one year!
"I have my cash flow plan beside me and I have been up SIXTY FREAKING PERCENT this whole year simply by planning ahead for slow months and all the sudden the money is there. You are brilliant and I am so grateful for you and the way you love us and take care of our hearts and just are YOU!"
HILLARY BUTLER
artist
helped me lay out a plan for my business to thrive!
"She was open and honest with her feedback on my work, my pricing, and my behind the scenes happenings. I feel like she made herself comfortable as a part of my TEAM and really pointed to the areas that could use some tweaking in order to build a sustainable business."
dondrea owens
luxury paper goods
THE BLUEPRINT MODEL IS GENUINE GOLD
"So many courses out there are fluff these days, but The Blueprint Model is genuine gold, and by gold I mean overflowing with information more useful, relevant, and needed than most of your 400 level college courses were for life post-grad."
KAtherine BIGNON
dressmaker
I'm just so excited to understand all of these numbers and definitely feel equipped to approach next year with new confidence and a concrete plan. You've given me the tools for freedom.
— MARY LOVE RICHARDSON, CLASS OF 2016
Honestly, I wish every business could take this program before even opening their doors! It would save so many hours of wasted time, spinning wheels and let's face it, MONEY. You may not have as much historical data to review, but that won't stop you from building a plan going forward.
My friend Katie said it like this: "You would be crazy not to buy the course. :) It's like preventative medicine. You need to know all these things and act on them now, or they will haunt you later."
My other friend Kaitie (with an ‘i’) said this, "It’s the MBA for creatives! I wish I had done this years ago. I would be so much further along in my business."
Is it “too soon” for me to join if my business is brand-spanking new?
We absolutely want to help make sure this is the right program and right investment for you! Send us an email at hello@shannaskidmore.com and we will gladly answer! Please allow 48 business hours for a reply.
Don't see your Question answered here?
Do I need to be in the U.S. to participate?
Absolutely not! We have students representing more than 26 countries around the world! You can tune into the weekly core curriculum on your own time. We record all the office hour calls in case you cannot make it live or want to hit replay later to take more notes! These are added to the Answer Vault inside the program and available for 6 months.
While many financial principles are location specific (I always advocate for finding local help), the principles you’ll learn are applicable globally. The Blueprint Model teaches concepts every business owner needs to know no matter where you live that will be benefit you for a lifetime.
What if I get into the program and realize it’s not for me?
If you get into the program and realize we just aren’t the right fit, we offer a no-questions asked 14-day money back guarantee. While we absolutely know the transformative powers of this program, we also realize it isn’t for everyone and want you to be able to dive in with this peace of mind.
Short-answer? No. You'll meet students in every industry from floral design to paper goods, retail shop owners, brick and mortar stores, interior designers, wedding dress makers, craft fair makers, to virtual assistants. Bottom line: The Blueprint Model teaches you how to be a better business owner.
Regardless of your industry, The Blueprint Model teaches timeless financial principles that will serve you for a lifetime—no matter what you sell, you must understand how to manage your business finances, talk about money with your clients and make the sale, and systemize your processes for profit.
Is The Blueprint Model industry specific?
The Blueprint Model is not the right fit if you’re looking for a one-on-one business coach or an in-person experience. It’s also not right for you if you’re looking for help with legal setup, tax structures, or non-financial education like growing your email list or Instagram following.
This program also isn’t right for you if you’re not willing to put in the hard work or if you’re looking for a plug-and-play, done-for-you, business-in-a-box type situation. While The Blueprint Model is a proven system, you still have to put in the work to implement it for you, your industry and your location.
Wait—who’s not right for The Blueprint Model?
The Blueprint Model is for creatives, freelancers, small business owners, established and aspiring entrepreneurs. It’s for dreamers ready to turn their passion or side-hustle into a full time business and evolving businesses who want direction, clarity and help making money doing what they love.
If you have ever dreamed of owning a business, if you’re currently in the throws of starting your business, or if you’re already ten years in and somewhat drowning under your business, The Blueprint Model will teach you the essential business tools you must have in order to run a profitable, sustainable, life-enriching business.
The Blueprint Model isn’t just a one-time solution to your current problem. It will change the way you think about yourself, your business and your life. Not only are the tools you’ll find inside invaluable, the confidence and strategic thinking you’ll develop are life-changing.
Is The Blueprint Model right for me?
Here’s what others have asked before joining!
You cannot afford to not take this course! Sign up immediately. Don't even hesitate. The best part was that I came away with a plan & resources that for the first time ever...EVER...I feel like I can actually follow through on.
— taylor curry, CLASS OF 2016
