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BLUEPRINT

Model

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Grow a business you love… that fits your LIFE!

The Blueprint Model™

by shanna skidmore

You’re endlessly hustling, only to see pennies in your bank account and an inbox full of emails waiting to be answered...

...and every time you need to make a business expenditure, your palms sweat—what if you don’t have enough to pay the bills? Most days, you feel like your schedule’s running YOU… and it’s time to go another week without paying yourself as penance. After eyeing that pile of client work on your desk, you shout to your hubs in the living room to hit record on your show: it’s gonna be a late night for you… again.

Imagine learning the exact blueprint to running a creative business...

so there’s no more scratching your head about how many clients to take on or breaking out in a cold-sweat at family events thinking of the pile of work due… yesterday.

Imagine instead...

No more financial stress & anxiousness about money
No more guesswork when it comes to your pricing 
No more spinning your wheels trying to do #allthethings
No more feeling overworked and underpaid
No more feeling scattered, disorganized and generally just chaotic
Less time wasted wondering what you’re supposed to do next

You’re tired of burnout, stress, not making what you're worth, and spending more time making a living than making a life— it's time to pause and start again, this time with the blueprint you've been longing for!

You can make a living doing what you love and know with certainty you are building a business that will actually support the lifestyle of your dreams.

Let me show you a better way...

It's time to stop the crazy!

BY SHANNA SKIDMORE

The Blueprint Model™

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The Blueprint Model is your a-z guide to starting, growing, or rescuing your creative business! You'll learn everything you need from pricing to operations, branding to marketing, financial planning to boundaries. This comprehensive 12-week online business course is a MUST for any creative entrepreneur wanting to make real money with their creative dreams without sacrificing every waking hour to the non-stop hustle!

In my signature 12-week online business program, I'll walk you through my proven step-by-step blueprint to build the business plan you've needed since day one: a solid foundation with clearly-defined services, pricing based on real numbers, and a plan to steward those (exciting new) profits. It's lifted the load off thousands of weary creatives, and no matter where you are in business, it's going to help you, too.

Whether you want to turn your side-hustle dream into your full-time reality, transform your existing business, or turn your passion into profit, The Blueprint Model will help you:

Price for profit on every project, every time
Pay yourself on a consistent, monthly basis without worrying about having enough 
Attract more ideal clients and build an audience of raving fans
Balance your work and home life without sacrificing what you love most
Create a sales goal and a financial plan to steward those profits with intention
Have Confidence you’re doing the right things to grow your business
Budget your money and invest wisely in your business

Define success and clarify your business vision
Increase your sales and profits
Focus and prioritize your time
Charge what your worth 
Get more done in less time
Understand your business finances

The Blueprint Model includes nine core building blocks and three implementation weeks making up the 12-week program, as well as bonus masterclasses, step-by-step video tutorials, and made-for-you templates to transform your business in 90 days and give you tools you’ll use day in and day out to run your business. 

The Core Curriculum

building block one

Maya Angelou says “success is liking yourself, liking what you do, liking how you do it.” Most of us start our creative pursuits out of a passion for the work or the hope of a better way of living but it doesn’t take too many long nights and upset customers to lose that vision. That’s why we begin The Blueprint Model with what I believe is the most important step, resetting our vision compass and defining what a truly “successful” business looks like.

In building block one you’ll learn : How to redefine success and ensure you are building the right business model for the lifestyle you desire. You’ll uncover the WHY of your business, your vision and mission statements and ultimately the direction you want to go by walking step by step through my Core Motivators™ assessment. Gaining confidence in your next steps and ensuring progress towards what really matters.

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Vision Casting

Permission to build a business on your terms 

Clarity in your next steps & confidence you’re moving in the right direction

A framework for sorting the good ideas from the best ideas and stop wasting time and money on rabbit trails that lead nowhere (or nowhere you want to be!)

Clearly defined definition of success and freedom from comparison

Renewed vision and inspiration for your business

Learn how to stay inspired and avoid burnout

What does that mean to you?

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see what's in building block two

building block two

“It's not so much how busy you are, but why you are busy. The bee is praised. The mosquito is swatted.” - Mary O’Connor. Let me guess, you love the idea of “working smarter, not harder” but have no idea how to actually do that in your business! Most days you feel like you’re just spinning your wheels to keep up with everyone else but without seeing results. Do you really have to post on social 3xs a day to stay relevant? It’s time you spend less time working in the back end of your business and more time living and working on the creative sides that bring you joy!

In building block two you’ll learn : exactly how to analyze your business activities to put your energy where it counts. I’ll show you exactly how I analyze the products I’m producing, where I’m spending my time (like social media and marketing), and how to attract more ideal clients to make the biggest impact in your business. Using my proven 4-quad productivity framework you’ll have a tool to use for years to come to help you put your energy where it counts and be more effective. 

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Work less, Accomplish More.

Learn exactly how to prioritize your time for the best results

Understand return on investment and how you can accomplish more without working more

Be more effective by measuring results, not time

Stop spinning your wheels! Yes, Please!

Know exactly how to work smarter not harder

Put your energy where it counts

What does that mean to you?

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see what's in building block three

building block three

Feeling invisible and hearing crickets? You know your product is great but if no one is buying you’re getting nowhere! In this building block I’ll share with you the exact process I use to identify my ideal client, speak directly to them in all my marketing efforts, and create an audience of raving fans who can’t wait to buy and tell their friends! I’ve created products and services from day one that have sold out to capacity using this step-by-step marking method. Here’s what I’ve learned : Marketing is about telling the right story, to the right audience, with the right solution to offer. It doesn’t have to feel pushy, sleazy or inauthentic! 

Building Block three is all about authentic, strategic and effective marketing.

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Raving Fans & Brand Advocates

Create products and services that fly off the shelf

Market effectively to your ideal customer 

How to maintain a cohesive message in all your marketing, website and brand

Convert followers to buyers

Cut the confusion of what you offer and eliminate the purchase barriers 

Identify and serve the right people 

What does that mean to you?

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see what's in building block four

building block four

Systemize, streamline and simplify your processes to get out from behind the computer and spend more time creating! As a really smart guy once said (ahem, Albert Einstein), "Never memorize anything you can look up." We are creatures of habit and so are our brains. When we establish routines, we can carry out tasks faster since we don't have to think about the task.

In building block four, you’ll learn: How to simplify your life, streamline your systems and reclaim your sanity. I’ll show you how to create your owners manual starting with the two most used “recipes” in your business: client workflows and production workflows. I’ll hand over my exact steps to creating a client on-boarding experience that will WOW your clients (without being tied to your email), as well as a production process that doesn’t leave you asking “did I remember to do that"? Let’s turn off that constant scrolling to-do list aka “business brain” and get back to having a life outside your work! 

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Save time with Workflows

Eliminate decision fatigue

Create streamlined processes 

Create a wow-worthy client experience

Allow your brain to turn off and actually have “non-work” hours!

A step-by-step workflow from marketing to booking to project completion

Create a repeatable process and eliminate the constant fear of forgetting something

What does that mean to you?

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see what's in building block five

building block five

Feeling stretched too thin? This might just be my favorite building block as we start looking at the value of your time. You’ll walk through my TimeBank productivity framework which is sure to change the way you think about the hours in your day! I’ll share with you over twenty-five
life-changing productivity hacks so you can cut the chains from your computer and get back to living more life!

In building block five you’ll learn: my tried and true strategies for eliminating email stress and not be chained to your desk, productivity hacks that have given me my time back, how to value your time and use it to your advantage, essential boundaries to establish if you work from home and have kids, or just want to stop feeling rushed, and how to batch your schedule to produce more results, faster! 

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Life-changing Productivity Hacks

Establish healthy boundaries for your yes’s and no’s in order to take on what is manageable instead of continuously overpromising

Stop feeling overrun by your inbox and in a constant state of panic that something is being forgotten

Spend less time behind the computer screen and more time living

Wake up energized for the day and not tired the moment you get up

Exactly how I batch my schedule to maximize productivity, efficiency and effectiveness

How to build dreamy elements into your schedule to stay energized and in love with being an entrepreneur

Extinguish the feeling of being stretched too thin all the time!

How to communicate effectively with clients. I’m handing over my exact language and email templates!

What does that mean to you?

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see what's in building block six

building block six

If you have a great product or service, which I am positive you do or are on the way towards building, you owe it to yourself, your clients and your family to learn how to manage your finances effectively. As Kanye says “money isn’t everything, but not having it is!” You’re tired of going at it alone, trying to figure out something you’ve never been taught, and talking to a “professional” just sounds daunting! 

In building block six you’ll learn: How to make managing your money easy! I’ll share you with the exact numbers, analytics and metrics I track in my business and what they mean to you the business owner. You’ll learn the essential five “numbers to know” and be given permission to forget the rest. 

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Money Management

Have a doable system to stay on track with your finances month-by-month

Swipe my step-by-step workflow for managing my business money in less than an hour a week

My exact systems for managing my finances and tracking client data

How to DIY your bookkeeping and prepare for tax time

How to build the right financial team with the exact questions you should be asking

What does that mean to you?

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see what's in building block seven

building block seven

In order to do what you love and actually get paid to work for yourself, you’re going to have to ask someone to buy it! But alas, where to begin with pricing? Scour the internet to find similar businesses? Act like a fake client and inquire to get quotes to price compare (you know you’ve done it)! What is this work worth? What am I WORTH? Let’s take a deep dive into pricing. This is going to change everything!!

In building block seven you’ll learn: my exact pricing formula to ensure profit on every job, every time! This formula will serve you for the rest of your days and help you understand the why behind your price. The byproduct of pricing is confidence and when you’re confident about why you charge what you charge, your clients will be confident as well. Leaving those days of emotional pricing and discounting in the dust. 

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Pricing for Profit

Get paid to do what you love!

Have clients say “yes” to big ticket items

How to deal with family and friend discounts

Have a repeatable pricing formula to use when quoting jobs or creating new products (= pricing easy button!)

Price for profit on every product, every job, every time

Understand the why behind your price

Stop feeling overworked and underpaid

Know the value of your product and your time

Pay yourself first, not from what’s left over (if any!)

Remove the emotional aspects of pricing

What does that mean to you?

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see what's in building block eight

building block eight

You’re endlessly hustling, only to see pennies in your bank account and every time you need to make a business expenditure, your palms sweat—what if you don’t have enough to pay the bills? You’re tired of robbing Peter to pay Paul and wondering if you’ll ever have much to show for all your hard work! Here’s the truth : Wealth isn’t about how much money you make, it’s about how you spend the money you make! So it’s time to tell your money where to go instead of wondering where it went and create a spending plan you actually want to live by! 

In building block eight you’ll learn how to plan for cash flow and fluctuating income, manage your spending without being constantly tied to your bank account and finally feel free to spend and feel good about the investments you’re making! 

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Managing Cash Flow

Know with confidence you’re making the right investments in your business with my exact spending cheatsheet

Manage fluctuating cash flow and plan for the ebbs and flows

Make money on every job with certainty

Stay on top of your finances without being tied to your bank account

Know exactly where your money is going and feel in control of your finances

Stop bleeding cash and instead put more in your pocket at the end of the day

Make smart investments in your business without buyers remorse

Permission to spend and barriers to stop overspending 

Define enough and stop the fear of running out of money

What does that mean to you?

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see what's in building block nine

building block nine

Get ready to plan your entire financial year and know exactly how many clients you need to pay your bills, pay yourself, and have some fun along the way! Want a nanny? Let’s make it happen! Ready to hire staff? Let’s plan for it! Time to take a steady paycheck, it’s so doable!

In building block nine I’ll share with you exactly how I plan my financial year, set my sales goal, break down my product launches and client work. The entire Blueprint Model is special but this last video pulls it all together in an incredible way! You’ll see how your time and your money work together so you can actually make money without sacrificing every waking minute of the day! This week it all clicks and you become a true believer and raving fan of the blueprint process! 

There is no other program out there like this and that’s why I can confidently say this program is a MUST for anyone who wants to get paid to work for themselves! No more hustling for “more more more” and finally feel peace and confidence in your finances! You ready? 

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Financial Planning

Know exactly how to pay yourself

Stop living paycheck to paycheck

Feel confident in your ability to invest back into your business, hire staff or give yourself a raise

Know exactly how much profit you’re making

Know exactly how many clients you need to take on

Know exactly what it takes to actually make a living doing what you love

Start dreaming again!

What does that mean to you?

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Program Overview:

WHAT YOU'LL GET

What's inside The Blueprint Model

Walk step-by-step through 12 weeks of The Blueprint Model’s proven business curriculum

25+ training videos

Active Lesson Comments

A 60-page workbook with lesson prompts for deeper learning

Live Office Hours

My financial toolkit with 15 easy-to-use financial documents, templates + instructional videos

The Answer Vault with answers to hundreds of past students questions

Applicable Case Studies from students in your same stage of business and industry

Guidance and support from like-minded creatives inside our members-only community group

In addition to the nine core building blocks and three implementation weeks, you’ll also receive a library of advanced business training, and masterclasses from experts in marketing, branding, copywriting, and legal. 

The Bonus Suite

Bonus one

Are you struggling to book the right clients and need some help figuring out how to market your business? You built that beautiful website and have worked hard to perfect your Instagram grid but still hearing crickets? In this marketing masterclass, marketing expert Erin Benzakein (founder of Floret flower farm) shares the exact strategies she used to build a 7-figure flower farm company, what most of us are getting wrong when it comes to marketing our products, and how to start today gaining momentum and traction in your business with authentic marketing practices.

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How to build an audience of raving fans

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(Value $129) Included in your Blueprint Model tuition

Bonus two

I see you over there spending hours on your social media visuals and thousands on a website rebrand, but you’re having major blinking cursor syndrome when it comes to the words you want to say and can’t quite figure out your voice. Did you know visuals attract your audience but words “convert” them? Aka words matter in purchase decisions. In this sales masterclass, copywriting expert Ashlyn Carter (of Ashlyn Writes) shares how to write words that tell a story, speak to your ideal customer, and convert into sales! You are sure to walk away with the tools you need to find that “voice” you’ve been searching for and write words your ideal clients will actually listen to.

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What to say, when to say it.

(Value $247) Included in your Blueprint Model tuition

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Bonus three

Let’s get real : money and legal stuff. The two things that make every entrepreneur sweat! Ever wonder if you have the right legal jargon in your contract? Or maybe you find yourself in legal paralysis so don’t even have a contract yet! If so, you aren’t alone! In this legal masterclass, Christina Scalera (founder of The Contract Shop) is de-mystifying the conversation about contracts and sharing exactly what your contract needs to say and why! She will break down the legal stuff that totally makes us squirm so we understand how to protect ourselves, our clients and our work without spending bajillions on legal counsel.

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Ten Common Contract Mistakes, and how to avoid them

(Value $300) Included in your Blueprint Model tuition

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Bonus four

Ever wonder when is the right time to invest in branding? How much should you spend on logo design and a website? How do you create a recognizable brand and consistent products without spending thousands of dollars on a brand designer? In this branding masterclass, branding expert Megan Gonzalez (Founder Mae Mae & Co) will teach you the essential elements that make up a strong brand presence, how to maintain consistency throughout all your brand visuals and how to DIY your branding versus the right time to invest in a custom brand design. This masterclass is sure to save you thousands of wasted dollars on custom branding too early without sacrificing a beautiful brand from the get-go! 

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Branding Essentials

(Value $129) Included in your Blueprint Model tuition

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Bonus five

Is passive income looking pretty shiny these days? You already starting to get that schlepping those buckets, dealing with the non-stop emails, and pulling your hair out with non-ideal clients is not something you want to deal with for the next 10-20 years.

Sipping pina coladas while dollars roll into your bank account sounds pretty appealing right? In this passive income masterclass, financial coach Shanna Skidmore will share with you the when, what and how of diversifying your income. She’ll bust some myths about what passive income really means and give you some tips and tricks to start teeing up your business now to stick around for the ages. 

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Get Paid While You Sleep

(Value $129) Included in your Blueprint Model tuition

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Bonus six

Book more ideal clients at higher price-points without feeling like a sleazy salesperson. In this sales process masterclass, I’m going to walk you through the exact sales process I recommend after working in finance (and sales) for five years and the past seven years working with creatives. That’s twelve years in sales. I’m not going to teach a process that feels sleazy, gross, pushy and “just not me”. Instead, I’m going to teach you what I learned the hard way. Why selling is an art. What not to do, and what to do. The psychology behind buying and selling. I want you to feel confident in your sales process because I know you're busting your butt to create great work. It stinks when you know it’s the perfect fit for that potential client but they just don’t see it. Price always seems to be the push-back. But we are going to change that with THE PROCESS!

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The Psychology of Selling

New!

(Value $450) Included in your Blueprint Model tuition

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Bonus seven

It’s not easy to admit but we can’t do it all ourselves! Is is time to take off that superwoman cape and get some help? (ok, you can keep the cape!) There comes a point in our business when all of us need some help! Hiring can feel daunting : how to find the right help, when is it the right time, how much to pay them? In this masterclass about hiring well, Shanna will share with you hiring strategies she’s learned in her own hiring process as well as working with many companies throughout the hiring and managing process including : when to hire, how to pay staff, when to fire and how to manage a team well. Bonus released in April 2019 after 12-week core curriculum complete.

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How to grow and manage a team

New!

(Value $450) Included in your Blueprint Model tuition

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Bonus eight

Email swipe copy 
30-Page Business Plan template 
Audience Market Survey Cheat Sheet
Complete Business Resource Guide
Workflow Chart
Financial Checklists
Monthly “Focus” Sheets
Metrics & Analytics Tracking 

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Built-for-you Templates

(Value $299) Included in your Blueprint Model tuition

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Bonus nine

Hillary Butler, artist 
Mattie Tiegreen, brand design
Perry Vaile, photography
Jessica McSweeney, paper goods 
Melissa Mahoney, interior design
Heather Payne, photography
Lindsay Jani, event planning
Mary Love Richardson, floral design
and more

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Case Studies

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Hear how others implemented The Blueprint Model framework into their businesses and the results they experienced because of it! You’ll have access to 15 “My Blueprint Story” case studies with practical application strategies, tips and inspiration along the journey. These success stories represent many industries, stages in business and locations and will be helpful to take The Blueprint Model theory and apply it to your business. 
Hear from:

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The Bonus Suite:

exclusive access to

Shanna's Financial Toolkit

Pricing Calculator

Budget Breakdown

Sales Goal Tracking

Client Tracking Document

Financial Planner

Business Spending Plan

Numbers to Know

Cash Flow Plan

Money Date Checklist

Easy-to-use template financial spreadsheets that are essential to running your business

So how does it all work?

Click below for a behind-the-scenes tour!

Click below for a behind-the-scenes tour!

So how does it all work?

Click below for a behind-the-scenes tour!

Click below for a behind-the-scenes tour!

Former Fortune 100 financial advisor turned business consultant for creative entrepreneurs, I'm on a mission to bridge the gap between the world of money and creative entrepreneurship so you can feel confident in your finances, clarity in your direction, and freedom to go on creating just as long as your heart desires!

My belief is simple: Business doesn’t have to mean hustle and client-work grind ‘til midnight. It doesn’t have to mean skipping paydays. It can mean margin, and it can mean rest.

Hi! I'm Shanna Skidmore,

A numbers girl living in a creative world!
I created The Blueprint Model just for you, the creative one.

Founder of The Blueprint Model.

STRENGTH IN NUMBERS:

12

Countless

1000+

22k+

Years in Industry

Online Students

#shannafans

Lives changed

TRUSTED BY

Let’s face it, at some point you’re going to have to learn the business-side of running your business. 

Here are your options:

A.

B.

C.

Keep going at it alone scouring the internet and learning the hard-way

Traditional MBA programs can cost anywhere from $80,000 to $140,000 or more and let’s face it … might not be your kinda thing. 

Get the step-by-step tools and transform your business (and maybe even your life) in this 90-day business transformation program!

cost:

cost:

cost:

Opportunity Cost & Lots of Time

2+ Years & Lots of $$

Single Payment of $1997 

I saved thousands of dollars and tears by taking this course. Completely worth it!

I've learned more valuable information in 6 weeks from Shanna than I did in 4 years of college and 1.5 years into my MBA.

Every bit of money and energy poured into this was WELL WORTH IT, and will be put to great use for years to come.

Katherine Corden

Caitlin Jane Lapinski

olivia huggins

the blueprint model

mba program

diy

12-week online business program, designed with creatives in mind

12-WEEK ONLINE BUSINESS PROGRAM, DESIGNED WITH CREATIVES IN MIND

$1997

$750

One Time

3 Payments

25+ training videos

60 page guided workbook

The exact financial documents I use to run my business

Templates, swipe copy and resource guides

Lifetime Access*

30-day Money Back Guarantee

INCLUDES:

join the waitlist

25+ training videos

60 page guided workbook

The exact financial documents I use to run my business

Templates, swipe copy and resource guides

Lifetime Access*

30-day Money Back Guarantee

INCLUDES:

join the waitlist

Single Payment

3 Monthly Payments

*based on graduation within 6 months of program start date

*based on graduation within 6 months of program start date

All inclusive, in-person luxury retreat

$3,497

Click for additional details →

3-Day Live Workshop

Regular Price $3997

new!

UMM YEA! that's TOTALLY me!

Wondering how to invest wisely in yourself, your education and the right products while simultaneously avoiding buyers remorse?! 

is this the program for me?

You’re trying to turn your side-hustle (or dream) into a full time thing but not sure how to make it happen financially

You’re struggling to actually make money and feel like you’re drowning in the non-stop hustle with nothing to show for it! (there is HOPE I promise!)

You feel like the “should do” list of being an entrepreneur is weighing you down and every time you start making momentum in one area your attention gets pulled to work on something else. Where should you really be putting your time and energy?

Nope! i got my finances on lockdown.

UMM YEa! THAT's ME!

NOPE! I KNOW EXACTLY I'm DoinG.

Choose The Blueprint Model when:

GOOD TO KNOW

Here's the 411

As a graduate of The Blueprint Model, you can revisit the curriculum anytime for as long as the program is available.

We offer a 30-day, no questions asked money back guarantee. 

We offer a 3-month payment plan

LIFETIME ACCESS

money-back GUARANTEE

PAYMENT PLAN

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THE BLUEPRINT MODEL is a 12-week online business course, designed for any creative entrepreneur wanting to make real money with their creative dreams.